Digital Media Innovation

Illustration of a couple watching television at home as the Jio Hotstar app displays a ChatGPT-powered recommendation interface, showing personalized prompts like “What should I watch?” along with suggested movies and shows on screen

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From Scrolling to Conversing: JioHotstar Adds ChatGPT to Guide Viewers

Kunal K February 20, 2026

In the increasingly crowded battle for attention in India’s streaming market, JioHotstar is turning to artificial intelligence...